homebusiness NewsFestive cheer: Bajaj Auto says 2 wheeler industry growth at 15 18% so far

Festive cheer: Bajaj Auto says 2-wheeler industry growth at 15-18% so far

Rakesh Sharma, Executive Director of Bajaj Auto told CNBC-TV18 the two-wheeler industry is pleasantly surprised by strong consumer response to products during the festive season.

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By Sonia Shenoy  Nov 1, 2023 3:42:40 PM IST (Published)

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Bajaj Auto's growth rate has been double that of the industry, and Rakesh Sharma, Executive Director of Bajaj Auto, is confident that this trajectory will continue at the current rate.

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“We are probably at twice the industry rate. We are still halfway through the season. I think it will probably continue at this rate,” he said in an exclusive interview with CNBC-TV18.
He is pleasantly surprised as consumers flocked back to stores in significant numbers during the festive season and said the 2-wheeler industry witnessed an impressive 15-18% growth.
Exports for Bajaj Auto are tied to global macroeconomics, he said, pointing out that the resolution of these disturbances remains uncertain. While Bajaj Auto's largest market, Nigeria, recently experienced a devaluation that brought short-term challenges, it holds promise for long-term benefits. Many other markets are showing signs of robust recovery.
In the domestic market, Bajaj Auto has achieved an overall gain of about 1-1.5%, with a 30% plus market share in the 125CC plus segment. Their overall domestic market share remains at 18-19%.
“We would have garnered about 1-1.5% at an overall level and in the 125CC plus segment, I think we are 30% plus. The overall domestic market share is between 18% and 19%,” he said.
Bajaj Auto has reported October total sales at 4.71 lakh units versus Nomura's estimate of 4.17 lakh units. Total sales are up 19% Y-o-Y while exports are down 7%.
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