Fashion retailer H&M to launch online store in India

Swedish fashion retailer H&M has announced the launch of its online store in India making India its 45th online foray in the world. It will feature H&M's entire collection with certain online-only exclusives. Sohila Bajaj caught up with country manager Janne Einola. He says the company hopes to make a niche for itself in an already crowded online marketplace in India. H&M will also work at bringing synergies between its online and brick and mortar business.