Experts decode the dynamics of the media and entertainment industry

Chandalia noted that while consolidation brings together various players, India's market remains fragmented.

“There are different regions, there are different kinds of genres, you have to look at Hindi, English GEC, Hindi GEC, regional, sports, movies, all of these separately. As advertisers look at allocating the ad dollars, there is a target for these different segments, and therein lies the opportunity for a spectrum of players for somebody like Sun it continues to be a relevant and significant opportunity going ahead.”

SL Narayanan, Group CFO of Sun Group, shared insights into their strategic approach to content acquisition. He emphasised the importance of viewing content as individual profit and loss (P&L) entities, where financial viability is paramount.

Narayanan explained that while certain content may hold value at a particular price point, excessive spending can be detrimental. Sun Group has been cautious in its content acquisition strategies, avoiding significant investments in web exclusives. Despite this approach, the company has maintained its market position and strengthened its presence.