Vicks' special film pays tribute to healthcare workers

If you are one of those who has waited by the phone, slept next to it hoping to hear a positive update or news from a loved one admitted to the hospital whom you can’t see or meet due to COVID restrictions and hospital regulations, you will relate to this campaign. If you are distressed by the endless struggles and sacrifices that healthcare workers have to go through during this ongoing pandemic, this film will leave you heartbroken.

Vicks launched the third edition of its #TouchOfCare campaign series, on the eve of National Doctors’ Day 2021 and the film narrates the real-life extraordinary story of the late Dr Dnyaneshwar Bhosale.

The film takes viewers on the inspiring journey of Dr Bhosale’s selfless acts of care, as he left no stone unturned to ensure many less fortunate children received life-saving medical attention during the pandemic. Unfortunately, Dr Bhosale succumbed to COVID-19 and left behind his wife, kids and his dreams of building his own paediatric hospital. The film is a reminder of how hundreds of doctors lost their lives during the pandemic leaving their families and dreams behind.