homebusiness Newscompanies NewsTitan betting big on brand building and customer acquisition as jewellery business shines

Titan betting big on brand building and customer acquisition as jewellery business shines

Titan share price: Titan CFO Ashok Sonthalia told CNBC-TV18 the company is focused on investment, brand building, talent, digital and retail expansion. Its cost program is sustaining but the focus is on growth and getting new customers, he said.

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By CNBCTV18.com Aug 8, 2022 3:17:32 PM IST (Published)

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Titan betting big on brand building and customer acquisition as jewellery business shines

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Titan is focused on brand building, investments and digital, its management told CNBC-TV18, after the Tata group maker of watches, jewellery and eyewear surprised the Street with a 13-times jump in net profit boosted by an all-round performance.
“We are now not further pushing our pedal on cost cutting. Rather the whole focus is on investment, in brand building, talent, digital and retail expansion. The cost program, which was there and got imbibed into the system, is sustaining but right now, the focus is on growth and getting new customers,” said Titan CFO Ashok Sonthalia.
Titan — whose brands include Tanishq, CaratLane, Fastrack and Titan EyePlus — said its profitability was driven by its jewellery business thanks to festive demand and stable gold rates.
Titan's revenue from its jewellery unit nearly tripled to Rs 7,956 crore for the April-June period, from Rs 2,891 crore for the corresponding quarter a year ago, according to a regulatory filing.
The EBIT margin of the unit — a measure of a business's operating efficiency — increased by 570 basis points on a year-on-year basis to 12.9 percent.
The company's overall EBITDA margin — a key measure of operating profitability — improved by 860 basis points to 13 percent, as against the estimate of 12.4 percent by analysts polled by CNBC-TV18.
Titan's performance comes at a time when business across sectors are scrambling against an environment where high input costs are eating into their margin.
Titan did not give a margin guidance for the year ending March 2023. “We will not put a number for this year, but we have already talked about almost 2.5 times for the company in five years. This translates to roughly 20 percent. It may not happen every year, but the five-year horizon is 2.5,” said Sonthalia.
Both of Titan's watches and eye care units, which have high operating leverage, saw their highest quarterly revenue, he pointed out.
"Once they grow, their profitability improves quite significantly. For watches, maintaining a 12-14 percent EBIT will not be difficult," he added.

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