JioMart announces Craft Mela from March 17 to 19

Sandeep Varaganti, CEO, JioMart, said, that JioMart is dedicated to empowering the local artisan and weaver community in the country via e-commerce.

"Such initiatives provide sellers with a platform to list and sell their

merchandise online to a diverse customer base. It motivates artisans to embrace online selling," he said.

Talking about Craft Mela, Varaganti said that through it JioMart wants to make authentic indigenous crafts from across the country quickly and easily accessible to customers at the click of a button. "We aim to boost the growth of emerging local art forms that will benefit both artisans and customers, as we broaden our seller base and product assortment," he said.

JioMart during the three-day-long festival, will have have an extensive range of authentic merchandise with intricate designs from Indian artisans and weavers, it said in a statement.

These will include Sambalpuri sarees from Odisha, Kasavu sarees

from Kerala, Block printed bedsheets from Jaipur, Madhubani paintings, Dhokra artwork, Wooden home decor from Jodhpur, beautiful Chikankari hand-work clothes from Lucknow, Channapatna wooden toys, Eco-friendly yoga mats and many more, the statement added.