RailTel to monetise Wi-Fi footfalls in rail stations, eyes Rs 250-crore revenue in 5 years

Indian Railways' wholly-owned subsidiary RailTel Corporation of India Ltd has initiated a Wi-Fi monetisation project covering more than 6,100 railway stations across India where a public Wi-Fi network has already been made available by the company. RailTel has signed a five-year agreement with a consortium of three partners, namely 3i Infotech Ltd, Forensics Intelligence Surveillance and Security Technologies Private Ltd, and Yellow Inc.

This move is expected to help generate revenue by monetising Wi-Fi footfalls through targeted advertisements and extending multimedia infotainment services for railway passengers.

The Wi-Fi monetisation project will cash in on one of the biggest captive free public Wi-Fi networks in the world, covering 6,102+ railways stations across India with a per day current user base of 1.1 million. The objective of the project is to create a media platform having measurable and physical footprint across every corner of the country, reaching out to the next 200 million digital consumers.