ITC to buy 16% stake in Mother Sparsh, a D2C ayurvedic and natural personal care brand

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Sameer Satpathy, chief executive, personal care products business, ITC, said, "We believe that this investment provides an exciting opportunity which is in alignment with our aspiration to have a significant play both in the naturals and ayurvedic segment as well as in the D2C channel. Mother Sparsh has, within a short span of time, evolved into an effective D2C brand with a range of innovative products and a lot of promise."

Speaking on this investment from ITC, Himanshu, CEO, Mother Sparsh said, "We are delighted that ITC has come forward to invest in our company which has been growing from strength to strength every year. ITC has been a frontrunner in developing a portfolio of vibrant FMCG brands and has been making giant strides in this space through a focus on innovation and digitalization. We believe that this partnership will provide a unique synergy of strengths to build our brand further."

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