Swedish furniture brand IKEA has joined in to mock the French luxury fashion brand, Balenciaga’s recently launched towel skirt worth $925 (₹77,033). The hilarious post by IKEA comes after the fashion brand rolled out its bizarre luxury fashion piece recently.
IKEA advertised its own version of the same product, VINARN bath towel, on its official UK Instagram profile wherein the picture showed a model posing similarly as that of Balenciaga’s ad. It also dressed the model with similar accessories as the model sported a hoodie, black sunglasses, loose trousers, and black shoes, but instead of the pricey Balenciaga skirt, he wrapped a bath towel around his waist. However, the IKEA product costs only $20 (₹1,665).
IKEA captioned the post, "Introducing the new VINARN Towel Skirt. A 2024 Spring fashion essential."
View this post on Instagram
The post garnered a massive response from the social media users with many joining in to troll the Balenciaga. One of them commented, "Oh, this was quick, Social media team deserves a salary raise!"
Another called it the time of April fool day and wrote, "April 1 comes round quicker each year."
"IKEA you ate this," read another comment.
On the other hand, Balenciaga's social media post on the latest fashion piece, what it calls a Towel Skirt, has been attracting massive trolling on social media. One of the Instagram users wrote, "NEED THIS!! Please make a matching towel to wrap around my head."
Another said, "damn, I’ve a piece of Balenciaga in my bathroom."
"Queens of originality I would say," added another.
Meanwhile, this is not the first time that the furniture brand, IKEA and the luxury fashion company are taking a dig at each other. In 2017, the fashion brand, Balenciaga launched a $2,145 bag which resembled IKEA's iconic blue shopping tote. IKEA released a print ad for the product titled, ‘How to identify an original IKEA Frakta bag’.
However, Balenciaga has the habit of bringing bizarre fashion products in the market and it also draws major attention on social media for it as well. The company has previously amassed massive outrage over a $1,800 Lay’s collaboration handbag, a $1,790 trash pouch and an extremely worn limited edition sneakers worth $1,850.
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