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Bijli stressed that the PVR Passport was just the first version, and a second version will be launched soon. He said that the service will also be launched in Southern India.

Earlier this month, Reliance Industries inaugurated the Jio World Plaza in Mumbai's Bandra Kurla Complex (BKC) area, what the company calls "an immersive retail destination for top-end, global standard shopping and entertainment experiences in India".

"We already have Maison PVR, which is like the house of PVR, where all the brands and different experiences—the living room, library hall, loft, and drive-in—have all come under one roof," Bijli said.

In 2021, PVR launched PVR Maison ahead of the reopening of cinemas in Maharashtra after the COVID-19 pandemic.

Bijli also listed the other flagship offerings that the company offers at the Jio World Plaza.

"We have the Gatsby Bar here after the famous movie The Great Gatsby... people can have a drink or eat before or after the movie. The same menu that is here can also be served in Insignia. We have two luxury screens of Insignia here, and then we've got obviously the famous IMAX. Then we have got very high-quality three premium screens as well in another area that we have called Galleria. So with Gatsby’s, Insignia, Galeria, and IMAX, everything is like a premium facility, and just calling it the flagship property for the INOX brand."

However, Bijli stated that the focus is not only on luxury.

"It is a very disparate market; you have a consumer at every price point, and people's tastes and preferences are very varied," Bijli said while adding that 50% of the market is from the big cities, and the other 50% is from tier 2 and tier 3 cities.