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Google calls out 10 Indian app developers for not paying Play Store fees

Though Google hasn't named the apps, the statement caused InfoEdge shares to drop and then recover by more than 2% after its founder Sanjeev Bikhchandani responded to reports suggesting the company's app might be among those that Google has pointed towards.

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By Anshul  Mar 1, 2024 12:24:08 PM IST (Updated)

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Google has said it would start removing 10 Indian app developers from its Play Store in India if developers do not adhere to the platform's billing policies. Though Google hasn't named the apps, the statement caused InfoEdge shares to drop and then recover by more than 2% after its founder Sanjeev Bikhchandani responded to reports suggesting the company's app might be among those that Google has pointed towards.

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Bikhchandani told CNBC-TV18 they have no pending invoices from Google and all have been paid on time.
"The notice does not say they are being delisted. It says if you are non-compliant, then you will be delisted. We have been compliant since February 9, the date the Supreme Court order came out.  We are replying to the notice," he said.
Matrimony.com, another app named in some reports, responded, saying they had received the notice from Google about Play Store Policy violations and the company's legal team was exploring the next steps. The company has said Google’s actions "literally means all the top matrimony services will be deleted".
While speaking to Reuters, Matrimony.com said that Google has deleted matchmaking app Jodii in policy action.
This move is part of a three-year-long issue, with 10 companies in India, including some major names not disclosed by Google, allegedly avoiding payment of fees despite benefiting from the platform.
According to Google, this group of developers had more than three years to prepare and comply with the payment policies of the Play Store.
In a blog post, Google stated, "After giving these developers more than three years to prepare, including three weeks after the Supreme Court’s order, we are taking necessary steps to ensure our policies are applied consistently across the ecosystem, as we do for any form of policy violation globally."
The Supreme Court had agreed to hear pleas by some startups challenging Google's billing policy but had refused to pass an interim order protecting them from being removed from the Play Store. Unacademy and Shaadi.com were named in some previous reports to have been part of the startups challenging Google's billing policy.
The company said it currently has over 2,00,000 Indian app developers on Google Play who adhere to its policies, ensuring a safe platform.
However, the non-compliance of these 10 companies is "creating an uneven playing field", putting other developers at a competitive disadvantage.
"We’ve always respected local laws. For years, no court or regulator has denied Google Play’s right to charge for the value and services we provide. On 9 February, the Supreme Court also refused to interfere with our right to do so," Google emphasised in the blog post.
Developers are presented with three billing options as part of Google's Payments Policy:
  1. Operate on a consumption-only basis without paying a service fee.
  2. Integrate Google Play’s billing system, providing easy transactions with millions of customers globally.
  3. Offer an alternative billing system alongside Google Play’s, further reducing fees by an additional 4% when users opt for alternative billing systems.
  4. In the meantime, developers still have the option to operate their businesses on Android through alternative app stores or directly via their websites.
    Existing users will be able to access the apps without interruption, and Google continues to offer support to help developers achieve compliance, it said.
    Responding to this development, the Internet and Mobile Association of India (IAMAI) has advised Google not to delist any apps from Google Play.
    IAMAI is able to confirm that at least four of its members have received notices from Google.

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