On Friday, March 1, the Indian beauty retailer Nykaa launched its first-ever beauty retail store, Nysaa, in Dubai through a strategic collaboration with the prominent retail conglomerate of the Gulf Cooperation Council (GCC), Apparel Group.
Situated at City Centre Mirdif, Dubai, the Nysaa Beauty Store spans a 2,436 sq ft, offering a diverse selection of over 150 international brands and more than 10,000 products, it said in a release.
Notable brands such as Kylie Cosmetics, Kay Beauty, Stila, and Ralph Lauren adorn the shelves, providing consumers with a curated and world-class shopping experience, it added.
The store is equipped with skilled beauty advisors offering personalised assistance to ensure a tailored shopping experience for each customer. Additionally, the Nysaa Booth within the store offers a vibrant space for content creation, inviting shoppers to express their creativity and showcase their unique beauty styles.
The official inauguration ceremony was graced by key figures, including Falguni Nayar, Executive Chairperson, Founder & CEO of Nykaa; Sima Ganwani Ved, Founder & Chairwoman of Apparel Group; Selina Ved, Founder NESSA & Director Nysaa; and Rozita Rashid Norouzi, CEO Nysaa.
The expansion plan outlines the establishment of 100 Nysaa stores within the GCC region over the next five years.
Falguni Nayar expressed her excitement, stating, "Nysaa’s first store in Dubai marks a significant milestone in our international foray. Our partnership with Apparel Group is a powerful collaboration of Nykaa’s beauty leadership in India and their retail expertise in the GCC region."
Selina Ved, Founder NESSA & Director Nysaa, emphasised the significance of the collaboration, saying, "The opening of our very first Nysaa store in Dubai is a significant milestone, showcasing the powerful synergy between Apparel Group's leadership in retail and Nykaa's pioneering beauty innovations."
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