Britannia buying Britania: India’s biggest cookie maker expands in Africa with Kenya deal

Britannia is a 130-year-old company whose brands include Good Day and Marie Gold cookies in India. It has been looking to add capacity in Africa, where governments want to expand their industries and reduce imports of products that can be made locally.

The company recently set up contract-packing facilities in Egypt and Uganda, and has been considering ventures in Kenya and Nigeria, Bloomberg reported in March.

Britannia Industries didn’t immediately respond to questions about the Kenya deal when contacted on Tuesday.

Kenafric, which is backed by private equity firms Paris-based Amethis and Johannesburg-based Metier, is a family-owned business that started in 1987 as a footwear maker. It entered the biscuits business four years ago, according to Shah, as it expanded into products including confectionery, beverages, stationery and food spices. It has a presence in Kenya, Uganda, Tanzania, Rwanda, Congo, Burundi and Malawi.

“We had to make a big investment or think of what to do because it was too small to stay within our portfolio,” Shah said about the biscuits business. The deal with Britannia Industries will help Kenafric to become Kenya’s second-largest biscuit maker from No. 5, he said.