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AWS regional managing director advocates transparency and inclusive dialogue in shaping AI regulations

The recent G20 Declaration has taken a proactive stance in addressing both the opportunities and potential risks associated with AI. As outlined in the New Delhi Declaration, G20 member countries have collectively chosen to adopt a "pro-innovation" regulatory approach, with the primary goal of maximizing the advantages of AI while also taking into consideration and mitigating its associated risks.

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By Ashmit Kumar  Sept 25, 2023 10:55:49 PM IST (Updated)

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Rahul Sharma, regional managing director, Asia Pacific & Japan at Amazon Web Services (AWS) in an interview with CNBC-TV18 emphasised the importance of establishing a transparent and inclusive consultation process when crafting regulations for artificial intelligence (AI).

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He further elaborated that any introduction of new technology necessitates striking a delicate balance between fostering innovation and ensuring accountability for the outcomes it generates.
The recent G20 Declaration has taken a proactive stance in addressing both the opportunities and potential risks associated with AI. As outlined in the New Delhi Declaration, G20 member countries have collectively chosen to adopt a "pro-innovation" regulatory approach, with the primary goal of maximizing the advantages of AI while also taking into consideration and mitigating its associated risks.
Below are the excerpts from the interview.
Q: India is a large market, and there are a number of players hoping to cater to this market. So who are your biggest competitors and how are you facing those challenges?
A: The Ministry of Information Technology has empaneled about 20 plus providers. So there is space for everybody and these are all players that are deeply involved in this space in India and we are one of the 20.
I think there is so much to do in India in terms of use cases and capabilities that no one, two or three providers will be able to come together. We focus our energy and attention on the impact on the citizens.
Q: We have a new privacy legislation in India. Can you give us a sense as to what is your understanding of how it impacts you and whether there is a need for perhaps a staggered rollout of the privacy law to ensure that there is more engagement with the industry and that the industry is also on board?
A: We have been working with the government of India for many years on this. They have reached across to many different stakeholders in a very open and collaborative process. So we have been working through that process.
Recently the minister of state at Digital India Dialogue was talking about the cross-border flow of data. I think that just as an example is something that will really help startups in India and businesses in India that have a global aspiration or are currently working on global mandates to help them with their growth. So things like this are important.
We continue to work with the government of India to see how this bill evolves. I think it is a great collaborative process of discussion that the government has allowed.
Q: The recent G20 declaration was the first which featured a declaration on artificial intelligence (AI). So what does an ideal regulatory framework look like for AI? Does it mean that there needs to be perhaps some amount of liability associated with the company developing the AI tool in case of harm because there are some suggestions that are being floated around in the US?
A: We encourage and acknowledge that there is an open transparent dialogue and consultation across multiple stakeholders and that is the right way to do things. We have been working with machine learning and AI for the last 20 years. We have machine learning and AI embedded into Amazon Retail for the last couple of decades. We ensure that from our perspective, we embed the right capabilities and controls within our models right at the base.
We believe that any new technology that comes in requires a level of balance. So this is not what we are seeing for the first time. For any new technology that has been offered in the past, you need to be able to find that balance between innovation and the ability to get outcomes versus being the responsible you. So we stand for making sure that there is an open consultative dialogue on this and we will continue to be a part of that.
Q: Would you bat for a self-regulatory approach or perhaps an external legislative framework that allows for more certainty?
A: The right thing is to have a consultative process on this because one view may not be the right one. As long as governments across the world take an open consultative process, I think we will reach the right answers as we have in the past.

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