BrandZ India all-women roundtable 2019 discusses ways to achieve brand stability

On the sidelines of the BrandZ 75 Most Buzzing Brands report, chief digital transformation and brand officer at Vodafone Idea Kavita Nair,  managing director at MMRC Ashwini Bhide, founder and chief executive officer at YourStory Shradha Sharma, and vice-president and managing director at APAC, InMobi, Vasuta Agarwal discussed calmness in chaos and achieving brand stability in today’s world.

“Telecom is a very interesting industry right now. For us, there is disruption in the marketplace but more importantly, even our merger is keeping us busy. These are interesting times for us,” said Nair.

“We are doing this first fully underground corridor in Mumbai. While there is calmness below the ground, there is a lot of chaos at the surface. The chaos for our organisation comes from all the external challenges which we are facing be it the geological challenge like availability of land, social challenges like acquiring buildings, rehabilitating close to 3,000 families, underground utilities, traffic diversions plus a lot of clearances. It has a long gestation period. People have their own perception. So the most important feature of the chaos we are facing is the perceptional challenge,” Bhide said.