Brand Guardianship Index 2024 | Mukesh Ambani top Indian, second globally

The Brand Guardianship Index, devised by Brand Finance, serves as a global recognition platform for CEOs who strategically sustainably build business value. This involves maintaining a delicate balance between the needs of all stakeholders, including employees, investors, and the broader society.

The 2024 survey highlighted Ambani's leadership in the 'Diversified' conglomerates, surpassing not only global figures but also notable Indian counterparts like N. Chandrasekaran, Chairman of Tata Sons (ranked at No 5, up from No 8 in 2023), and Anish Shah of Mahindra Group (ranked at No 6).

Brand Finance's approach involves constructing a balanced scorecard that measures various factors contributing to a CEO's ability to steward their company's brand and long-term value. The survey emphasised that Environmental, Social, and Governance (ESG) considerations have become the primary driving force in determining CEO reputation.

The Brand Guardianship Index celebrates CEOs who effectively balance commercial success, long-term brand building, and personal reputation management. Key factors include being recognized as a 'sustainability champion,' accounting for 14% of the variation in reputation scores, ahead of perceived trustworthiness (12.5%), a strong strategy and vision, and global recognition.

The Index incorporates 'Perception' factors reflecting current perceptions, 'Performance' factors showcasing tangible results, and 'Promotion' factors supporting future perceptions and performance. Mukesh Ambani's consistent rise in global rankings underscores his commitment to sustainable business practices and effective brand stewardship.