Flipkart has highlighted early indicators from Day 1 of The Big Billion Days 2020 festive sale, with trends showing more new online shoppers are coming from tier 3+ towns, and a majority of sellers participated are from tier 2 cities and beyond.
Here are some highlights from Day 1 of Flipkart's annual sale event:
Popular products
Moreover, there was a 75 percent increase in prepaid transactions and one of every five purchases was in the high-ticket segment like mobiles, furniture, large appliances and electronics, which were driven via the EMI option.
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