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2020 to witness major changes in advertising, says Dentsu report

Ashish Bhasin, CEO-Asia Pacific and chairman-India at Denstu Aegis Network spoke to CNBC-TV18 about his predictions for the advertising industry for FY20.

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By Ankita Saxena  Feb 10, 2020 8:11:17 AM IST (Published)

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This year is expected to witness a major change in advertising in India with digital becoming a bigger a medium, according to Dentsu's Denstu Aegis Network (DAN) Digital Report 2020.

Advertising spends on digital media is expected to grow at a compound annual growth rate (CAGR) of 27.42 percent.
Ashish Bhasin, CEO-Asia Pacific and chairman-India at Denstu Aegis Network spoke to CNBC-TV18 about his predictions for the advertising industry for FY20.

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