This year is expected to witness a major change in advertising in India with digital becoming a bigger a medium, according to Dentsu's Denstu Aegis Network (DAN) Digital Report 2020.
Advertising spends on digital media is expected to grow at a compound annual growth rate (CAGR) of 27.42 percent.
Ashish Bhasin, CEO-Asia Pacific and chairman-India at Denstu Aegis Network spoke to CNBC-TV18 about his predictions for the advertising industry for FY20.