Air India’s makeover begins — what is new?

Campbell Wilson, CEO & Managing Director of Air India, in a company statement, said, “The network-wide switch to our new global brand identity is a landmark moment for Air India. It’s a promise to our guests of a transforming travel experience that is modern, seamless and infused with the warmth and hospitality that defines a new India and a new Air India.”

The new Air India livery will feature on the A350 fleet and other incoming brand-new aircraft. The in-flight rollout of the new global brand identity is linked to the airline’s soon-to-be-inducted Airbus A350 fleet and subsequent refurbishment of cabin products over the next few months.

Earlier this year, Air India placed record-setting orders for 470 aircraft with Airbus and Boeing for $70 billion. The much-anticipated Airbus A350 aircraft will start arriving this month. A $400 million project for the refurbishment of 43 of Air India’s legacy widebody aircraft begins mid-2024, leading to the installation of new seats in every cabin, new inflight entertainment systems and inflight Wi-Fi internet connectivity.

Wilson added, “This is a transformation of great scale and therefore, it may take us a while to achieve consistency in our product, service and the overall ‘new Air India experience’. We will continue to seek the support of our guests as we modernise Air India and make it a world-class airline that India deserves.”

In addition to these changes, Air India revealed new uniforms for its cabin and cockpit crews last week, designed by famed Indian couturier, Manish Malhotra. The new uniforms will be introduced in a phased manner over the next few months, starting with the entry of service of Air India’s first Airbus A350. The airline will soon be revealing new uniforms for ground staff, engineers and security personnel, also designed by Manish Malhotra.