Yamaha Motor enters automobile asset management, services segment

Yamaha Motor Company on Friday announced its entry into automobile asset management and services with the launch of Moto Business Service India (MBSI), to cater to tech startups that focus on shared mobility space. The mobility solutions firm, which is headquartered in Bengaluru, aims at increasing the usage of vehicles on shared/rental platforms, and create employment opportunities, Yamaha Motor said in a statement.

MBSI will also procure new and second-hand vehicles and deploy them on rental platforms on a revenue-sharing basis model and also explore the opportunities to work with last-mile delivery platforms, especially with the companies that are keen on deploying EVs such as 2/3 and 4-wheelers, Yamaha Motor said. "We are excited to officially launch MBSI in the Indian subcontinent. We will work closely in the shared mobility space across multiple cities and generate employment avenues," MBSI Managing Director Shoji Shiraishi said.