The world’s third largest two-wheeler maker TVS Motor Company plans to go big in the premium segment with its ‘premium biking zones’ — a shop-in-shop setup for its premium bikes like TVS Apache RTR 310 and TVS Ronin models.
In an exclusive interaction with CNBC-TV18, Vimal Sumbly, Head Premium Business at TVS Motor said, “With Ronin, we have created a segment called modern retro in India and we’re really interested in expanding the premium segment. So, we’ve created a premium biking zone which is a shop-in-shop and we are looking to expand it.” By the end of this year, such zones should be present in more than 500 plus outlets.
Speaking on the sidelines of TVS MotoSoul in Goa where the firm showcased seven custom builds based on TVS Apache RTR 310 and TVS Ronin models, Sumbly said the Indian market is maturing in terms of motorcycle customisation.
Based on Ronin, the company showcased a Street Scrambler named RYOMA in collaboration with Indonesian custom builder Smoked Garage. Another bike based on Ronin was a true Scrambler built in collaboration with Rajputana Customs.
Sumbly said, “We believe customisation is expanding in India and becoming big. People want to customise everything right from a motorcycle to a car. In every small city in India, we're now seeing customisation. However, when one does customisation, they should ensure they properly follow the law and regulation in terms of sound, fit and finish of the bike.”
Other custom motorcycles that the company exhibited include three stunt custom bikes built on Apache RTR 310, a freestyler stunt ready bike and TVS Ronin Factory custom bike by TVS Factory Racing Team.
The company is witnessing good demand for its premium products, with good traction from Tier 2 and Tier 3 for Ronin. TVS Motor plans to expand its portfolio in the premium segment in 2024.
Also Read: Bajaj Auto, TVS, Eicher Motors, Hero downgraded by CLSA after 20-30% rally in three months
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