Tata Motors set to launch four products in the upcoming festival season
Tata Motors is planning to launch four products in the upcoming festival season which will be completely different but within the same core brand, said Mayank Pareek, president of passenger vehicles business.
The company on Wednesday launched Tiago NRG, an SUV-inspired version of its hatchback Tiago. The car has been priced at Rs 5.5 lakh (ex-showroom) and is widely expected to help boost the company's sales in the upcoming festive season.
According to the feedback the company realised that customers wanted a compact car which gave a feeling of a taller car, Parekh said. “Tiago NRG is not an SUV but is feel tough," he said.
Customers wanted a car which has got much better experience in infotainment and a much safer car, also a car which is stylized differently,” he said, adding that while keeping the core DNA of Tiago, Tata Motors offered all those that was demanded by the customers.
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