Rajiv Bajaj’s comeback to Ola’s Bhavish Aggarwal: 'Be careful how much ICE you take on’

Bajaj Auto Managing Director Rajiv Bajaj’s two-year-old comment, "Champions eat OATS for breakfast", is continuing to make the rounds in the automobile industry. Ola’s Bhavish Aggarwal recently came up with a response to the witty comment: “If they have OATS for breakfast, I put ICE cubes in my drink...”

Having some ICE 😉 pic.twitter.com/MLsUnBqGpm

— Bhavish Aggarwal (@bhash) September 18, 2023

When asked what he would say to Aggarwal’s comment, Bajaj said, “It's funny, something I said two years back is still hanging in the air. I met Bhavish Aggarwal once. I like his energy very much. I have positive feelings for him. But I would say this — sometimes if you don't sound too good, maybe you have a bad throat from taking on too much ICE. So, be careful how much ICE you take on at one time.”

Along with the cryptic response, Bajaj underlined that it is the consumer who gives the auto firms the license to make something or take away the license. It is not Rajiv Bajaj or Bhavish Aggarwal or anyone else in the industry or the government who decides for the customer.