Open to amicable resolution of disputes with Hero MotoCorp, says Hero Electric promoter Naveen Munjal

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However, Hero MotoCorp said there is nothing in the family pact that stops the brand from launching electric vehicles. "The family agreement is crystal clear. Hero MotoCorp is well aware of its rights, and has always acted, and will continue to act based on the best legal advice," said a company spokesperson.

Sources close to the Munjal family said the family agreement only restricts Hero MotoCorp from using the conjunctive term "Hero Electric" for its products. "The 2010 family pact neither restricts Hero MotoCorp from selling EV's or using its trademarks. The agreement made a fair division, allowing individual families to continue to do the business they were doing at that time. It also specifically allows for family groups to compete, so as not to prevent future growth," said a source close to the Munjal family.

A Hero MotoCorp spokesperson said the company's upcoming EV launch was well within the parameters of the family understanding and agreement. "The brand names used on the vehicles even as on date speak for themselves," said an official from the company. "All Hero MotoCorp products such as Splendor, Passion, Xpulse have a different brand name, and Hero MotoCorp's EV will also have a distinct name and identity," said a source.

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