Mahindra Group appoints Pratap Bose as executive VP and chief design officer

Mahindra Group on Friday announced the appointment of ex-Tata Motors head of design Pratap Bose as Executive Vice President and Chief Design Officer to lead its newly formed global design organisation. In his new role, Bose will be responsible for the recently announced Mahindra Advanced Design Europe (MADE) and Mahindra India Design Studio (MIDS) and will oversee design of all key business segments such as authentic SUVs, including Born Electric Vehicle (BEV), light commercial vehicle products (under 3.5 tonne), last-mile mobility (LMM), large commercial vehicles, Peugeot Scooters (France) and tractors and farm machines, the group said in a statement.

He will join on June 24, 2021, and will report to Mahindra and Mahindra Ltd Executive Director, Auto, and Farm Sectors Rajesh Jejurikar. Commenting on Bose’s appointment, Jejurikar said, ”Having Pratap on the team will strengthen our design capability, enhance our products and widen our customer base. We are very excited to welcome him on board and look forward to writing a new chapter in Mahindra’s rich product legacy.”

M&M is at ”an inflection point in our auto and farm sector growth journey as we accelerate our transformative initiatives. Our robust pipeline of 23 new products that will be launched in the next five years would bring our design and advanced engineering capability across automotive, farm equipment and two-wheelers to the fore”, Jejurikar added.