Italian luxury car manufacturer Lamborghini unveiled a fresh look for its iconic logo on Thursday, March 28, as part of a comprehensive corporate identity overhaul. The automaker has revised its emblematic bull, with the updated Lamborghini badge maintaining its characteristic bull motif but adopting a flatter, two-dimensional design.
We have renewed our historic logo to adapt the brand's visual expression with the "brave," "unexpected," and "authentic" values of our "Driving Humans Beyond" mission and is part of the ongoing process of evolution, initiated with our Direzione Cor Tauri strategy.#Lamborghini
— Lamborghini (@Lamborghini) March 28, 2024
One of the notable changes is the modification of the "Lamborghini" typeface, which now boasts a slightly wider profile. Additionally, the primary colors of the logo have been refined to white and black, lending a minimal yet bold aesthetic, with yellow and gold serving as accent colors.
Notably, the shield element has been omitted from the logo, particularly on digital touchpoints such as the official website and social media platforms.
Collaborating with Lamborghini Centro Stile, the company has introduced a new set of icons, ensuring uniformity across all digital interfaces. These changes are poised to debut across Lamborghini's model lineup, with upcoming releases set to feature the revamped emblem prominently.
Among the forthcoming models slated to showcase the redesigned logo are the anticipated Huracan replacement and the electrified SUV, expected to lead the charge. Subsequently, the emblem will adorn models like the Revuelto and the current Urus, marking a significant visual evolution for the brand.
In addition to the rebranding efforts, Lamborghini has announced plans for its first-ever electric vehicle, set to debut in 2028.
The logo redesign coincides with Lamborghini's sales performance, with the automaker achieving a milestone of over 10,000 deliveries in 2023.
Check out our in-depth Market Coverage, Business News & get real-time Stock Market Updates on CNBC-TV18. Also, Watch our channels CNBC-TV18, CNBC Awaaz and CNBC Bajar Live on-the-go!
Exclusive | Congress has turned Bengaluru from 'tech hub to tanker hub': PM Modi
Apr 28, 2024 6:18 PM
Modi Interview | Here's what the Prime Minister said on inheritance tax
Apr 28, 2024 6:05 PM
Congress appeals to EC to increase voting duration, says media report
Apr 28, 2024 4:04 PM
Loud echoes of Maratha reservation issue in Maharashtra
Apr 28, 2024 3:44 PM