New launches to strengthen offerings in 125cc segment, says Hero MotoCorp

In a bid to strengthen its offerings in 110cc and 125cc segments,  Hero MotoCorp has launched two new scooters  -- Maestro Edge 125 and Pleasure Plus.

According to Sanjay Bhan, Head of Sales, Hero MotoCorp,  the company's Destini 125 has already achieved double-digit market share. "Now with the portfolio strengthening, it will stay that way, which is a good position for somebody who has entered this segment late," Bhan said.

With Pleasure Plus, the company wants to reinforce its offering in 110cc segment, which still remains the bulk of the market. “While 125cc scooters have done well over the past 18-24 months, the belly of the market stays at 100-110cc," he added.