Hero MotoCorp to slash EV prices, expand e2W sales to 100 cities

“In line with our vision to democratize green mobility and expedite the growth of the electric vehicle (EV) category, we are set for a rapid expansion of VIDA across the country. We are confident that our new price points will bring more customers into the EV scooter category. We will also extend the pricing benefit to the existing VIDA V1 customers”, said Swadesh Srivastava, Head of the Emerging Mobility Business Unit (EMBU) at Hero MotoCorp.

Hero MotoCorp, like Ather, TVS and Ola Electric, is in the process of reimbursing the cost of portable chargers bought by customers. All four companies were being examined by the Ministry of Heavy Industries for selling scooters above the 1.5 lakh threshold under the FAME scheme. All companies have reduced the prices of their electric scooters to comply with FAME norms.