Bajaj Auto is gearing up to launch its most substantial addition to the Pulsar lineup yet. Sources close to the company told CNBC-TV18 that the launch of the "biggest Pulsar" has been scheduled for May 3.
Additionally, the company plans to introduce a CNG-powered motorcycle variant on June 18, the sources said.
These announcements come in line with earlier statements made by Bajaj Auto's Managing Director Rajiv Bajaj during an exclusive interaction with CNBC-TV18 on March 5.
Bajaj had expressed the company's ambitious plans for the financial year 2025, emphasising a strategic shift towards "super segmentation" for brands like Pulsar rather than focusing solely on premiumisation.
Highlighting the company's dedication to the 125cc plus segment, Bajaj underscored their commitment by stating that new products are being launched almost every fortnight.
Notably, Bajaj Auto recently introduced the updated Pulsar NS125 in India, equipped with a 125cc single-cylinder engine, priced at ₹1.04 lakh.
The first ever Pulsar was launched by Bajaj Auto in 2001.
Bajaj, in yet another discussion with CNBC-TV18 last year, said: "The one brand or product which in 2001 changed Bajaj from a scooter company to a motorcycle company and from a domestic company to a global company as the world's favourite Indian and today the most valuable two and three-wheeler company in the world is Pulsar."
(Edited by : Amrita)
First Published: Mar 25, 2024 2:43 PM IST
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