Homegrown electric scooter manufacturer Ather Energy, on Wednesday, announced a significant price drop for its entry-level scooter, the 450S. The new price is ₹1.09 lakh in Bangalore and ₹97,000 in Delhi (both ex-showroom), marking a reduction of ₹20,000 for the base 450S and ₹25,000 for the 450S with Pro Pack.
This makes the 450S more competitive against rivals like the Bajaj Chetak and TVS i-Qube. The base variant of Bajaj Chetak costs ₹1.15 lakh, while the TVS i-Qube’s base variant is priced at ₹1.23 lakh (ex-showroom Bengaluru).
The Ather 450S, built on the company's best-selling 450 platform, offers segment-leading performance and technology. It boasts a battery capacity of 2.9 kWh, an IDC range of 115km, a 0-40 acceleration of 3.9 sec, and a top speed of 90 km/h. The scooter also features a 7-inch Deep View Display, providing superior readability at any time of the day.
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Ravneet Singh Phokela, Chief Business Officer at Ather Energy, in a company statement, said, "Ather is embarking on an aggressive growth journey to tap into the growing demand for electric scooters. The Ather 450S at this new price makes for a strong value proposition, bringing the quality & assurance of Ather at a more accessible price point.”
Ather is also introducing the ‘Emergency Stop Signal’, a regulation in Europe, to the Indian market and coasting regen, which improves range by up to 7%. The 450S comes with an innovative inbox-to-scooter feature that delivers destination addresses from other apps directly to the Ather dashboard via the Ather app.
The company also offers a Battery Protect plan that extends the battery warranty to 5 years/60,000 kms. This warranty not only covers battery failures but also guarantees a minimum of 70% state-of-health for the battery at the end of 5 years.
Ather Energy, claims to have one of the largest two-wheeler fast charging networks in India, with more than 1700 Ather Grids across 140+ cities. The company plans to install a total of 2500 Ather Grids by March 2024.
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