homeviews NewsAvoid cognitive bias pitfalls: Why the right visualisation is crucial for equity investors

Avoid cognitive bias pitfalls: Why the right visualisation is crucial for equity investors

There’s no point in rushing into large caps because large caps did well last year and there is no point in buying index now because index did better than your mutual funds or PMS last year.

By Aashish Sommaiyaa  Jun 13, 2019 12:29:13 PM IST (Updated)


Dear investors and my dear advisor friends,
In meetings with investors, private bankers and advisors over the last few days, it is often quoted we are apprehensive on our existing equity positions and unsure of further investments despite an unexpectedly strong election mandate because:
  1. Nifty has run up to all-time high
  2. Nifty PE is high
  3. Earnings growth is not coming through
  4. Everyone is expecting and hence awaiting a correction in the ‘markets’. (We will revisit later why I chose to put the word markets in quotes)
  5. But let me tell you, the reaction of investors to the current scenario is a very unique case of cognitive bias, i.e. using mental shortcuts (heuristics) that the brain uses to make decisions or to make judgements. The specific biases here are related to ‘anchoring’ and there is an interesting one I read while researching for this article. It’s called ‘surrogation’ i.e. losing sight of the strategic construct that a measure is intended to represent; and subsequently acting as though the measure itself is the construct of our main interest”. Let me explain: the Nifty, Nifty PE and Nifty EPS are supposed to serve as guidance or a convenient tracker for the ‘markets’ but they are not THE market; especially when we know what we own in our portfolios.