Twitter Trends report has captured the themes and interests that are shaping consumer behaviour in the global and Indian market. This year's Twitter Trends report dives deep into what's now what's next and what lies in the future.
This year, the report found three biggest movements emerging to the top of the conversation, finance go social, fans build worlds and entrepreneurship hits peak culture.
To discuss more about the report, Storyboard18 spoke to Preetha Athrey - Director, Global Business Marketing, Twitter APAC and Lisa Cowie, Global Head of Twitter Trends to talk about global trends that have emerged from the research.
Talking about finance go social trend, Athrey said, “This trend reflects Indians growing interest in learning and sharing about investments, markets and all things money. I would say that investing has truly entered the timeline and the chat.”
“We all know that fan communities have been prevalent for many many years. But today these communities are now at the front and centre of conversations as fans today no longer just follow the celebrities.”
“The last entrepreneurship hits peak culture - building a business has never been more exciting and having recently emerged as the third largest unicorn ecosystem in the world, startup culture in India is truly booming. On Twitter, we have seen founders building communities along with their own personal brands, inspiring a whole host of new, more diverse entrepreneurs who are starting their journey.”
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(Edited by : Anshul)
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