Kellogg India has announced a new master brand campaign, ‘Kuch Kar Dikhane Ki Bhook’ that highlights the importance of a wholesome nutritious breakfast for children. Along with that, the brand has also announced the launch of a new campaign with actor and fitness enthusiast, Milind Soman to showcase its Muesli's granola offerings.
Storyboard18's Shibani Gharat spoke to Prashant Peres, Managing Director, South Asia, Kellogg to talk about both these campaigns and the trends in the evolution of muesli granola category in India, the scope of growth for the newly launched product portfolio and how Indians are eating breakfast.
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For the entire show, watch the accompanying video
(Edited by : Pradeep John)
First Published: Jan 28, 2023 10:27 AM IST
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