Conran Design Group, supported by Havas Group, has unveiled its latest proprietary study titled 'Citizen Brand,' spotlighting brands achieving balanced growth by addressing both individual and societal needs.
The report underscores the importance of brands aligning with a new compass that navigates individual aspirations alongside societal imperatives such as inclusion, environmental sustainability, and societal contribution.
Anais Guillemane Mootoosamy, Strategy MD at W Conran Design, emphasises the significance of this approach stating, "By being a balanced brand or a citizen brand – addressing both society and individual – what you can deliver is reputational growth by attracting new talent and bringing new updates for the products and services."
According to the study, the top 20 Citizen Brands have successfully met the dual demands of individuals and society, with the top 10 Citizen Brands in India comprising Google, Tata, Amazon, Samsung, Microsoft, Tata Motors, Apple, Sony, LG, and Paytm.
In a strategic move, Havas Group recently merged Conran Design Group with Paris-based agency W to establish the Conran Design Group Network, consolidating their expertise in brand and design services. The global rollout of Conran Design originated in India, reflecting the country's burgeoning market for design and entrepreneurialism.
Thom Newton, Global CEO of Conran Design Group, reflects on the decision to launch the network in India, stating, "We are absolutely convinced and committed to Mumbai and India being one of our key global hubs as we grow." Newton highlights India's vibrant ecosystem and entrepreneurial spirit, which aligns with the network's vision of establishing world-class offerings in key strategic locations.
In a separate development, ICICI Lombard has introduced an innovative integrated media initiative titled 'Game of Life.' Sheena Kapoor, Head of Marketing, Corporate Communications and CSR at ICICI Lombard, explains how the campaign utilises the immersive nature of virtual gaming to engage with the digital-native generation, highlighting life's uncertainties and advocating for protection against unforeseen challenges.
Watch the accompanying video for the entire conversation.
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