Want Bata to be seen as a style forward brand, says Chief Strategy Officer

As India embraces the festive spirit, Bata has unveiled a fresh campaign proclaiming that anyone can exude the aura of a celebrity with just a dose of self-confidence and a dash of stylish footwear. To bring this campaign to life, Bata has forged partnerships with renowned social media influencers.

In an interview with CNBC-TV18, Badri Beriwal, the Chief Strategy and Business Development Officer at Bata India, emphasised the brand's aspiration to establish Bata as a forward-thinking style icon. He further noted that influencers have become the modern-day celebrities, prompting the company to showcase them in a new light, different from their usual portrayal.

“This season as we get into the festivity mode, we have come up with two collections, one is City Casual collection and second is Celebration collection. Both these collections are inspired by global style and the idea behind them was how can we make every common man feel that they can be stylish and every person can be celebrity. So we thought that influencers are the new celebrities and so why not show them in a new avatar in which they are typically not seen and make them as style models,” Beriwal said.

Furthermore, Deepender Rana, the Executive Managing Director of the South Asia Insight Division at Kantar, and Soumya Mohanty, the Managing Director and Chief Client Officer of the South Asia Insights Division at Kantar, delved into the key findings from the Kantar BrandZ Top 75 Most Valuable Indian Brands Report. The report reveals that Tata Consultancy Services (TCS) has maintained its numero uno position for the second consecutive year, boasting a brand value of $43 billion. HDFC Bank, Infosys, and Bharti Airtel have also retained their top-four rankings, while State Bank of India (SBI) has ascended one place to break into the top five. However, it's worth noting that India's top 75 brands collectively hold a value of $379 billion, representing a 4 percent decline from the previous year.