![CNBCTV 18 CNBCTV 18](https://images.cnbctv18.com/wp-content/uploads/2018/06/Story-768x409-1-350x196.png?impolicy=website&width=343&height=193)
Vicks had launched a heart-warming campaign ‘touch of care’ last year. Based on a true-life story of transgender activist Gauri Sawant and her daughter, the film went viral for all the right reasons. It reasserted the importance of care while challenging and seeking to redefine what family is in contemporary society.
This year Vicks is back with yet another tear-jerker. Storyboard’s Ankita Saxena speaks to Ritu Mittal, country-marketing manager, Vicks India on the side-lines of this new campaign launch to find out what this new campaign is all about and what has this new emotional route done for Vicks so far.
First Published: Oct 20, 2018 1:59 PM IST
Check out our in-depth Market Coverage, Business News & get real-time Stock Market Updates on CNBC-TV18. Also, Watch our channels CNBC-TV18, CNBC Awaaz and CNBC Bajar Live on-the-go!
![](/static/images/loksabha2024/loksabha2024.png)
![](/static/images/loksabha2024/loksabha2024.png)
Odisha's new CM — who is Mohan Charan Majhi and what prompted the BJP to choose him
Jun 13, 2024 2:54 PM
Election 2024: 504 out of 543 newly-elected MPs are ‘crorepatis’ – Check 10 richest members in 18th Lok Sabha
Jun 12, 2024 9:55 PM