Storyboard: Pepperfry’s Ashish Shah on impact of pandemic on the way consumers choose furniture

Last year (2020) as people began working from home, online buying saw a massive boom. In an interview with Storyboard’s Ankita Saxena, Ashish Shah, Co-Founder & COO of Pepperfry spoke at length about the impact of the pandemic on the way in which consumers are choosing furniture, how it helped their online furniture store, what are consumers demanding and the challenges with big players like Reliance entering the space with Urban Ladder.

For entire interview, watch the video.