With country slowly opening for business, brands across categories have launched their first leg of campaign for this festive season around Rakshabandhan which is to be celebrated on August 3, and Mondelez India is one such company, and why not, their Cadbury Celebration pack has practically owned the festival of Rakshabandhan for past so many years.
In an interview to Storyboard’s Shibani Gharat, Anil Vishwanathan, director-marketing (chocolates) at Mondelez India spoke at length about what has changed during COVID times, how are they upping their ecommerce game and where will they continue to invest in the coming days.
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