Storyboard: Bajaj Auto celebrates 18 years of 'Pulsar' and Aditya Birla Sun Life Mutual Fund's #WINWITHSIP

On this week's Noticeboard, Storyboard finds out how Bajaj Auto is celebrating 18th anniversary of its iconic brand 'Pulsar' with the launch of a 360° integrated campaign and Aditya Birla Sun Life Mutual Fund's #WINWITHSIP campaign.

Bajaj Auto is celebrating 18th anniversary of its iconic brand Pulsar with the launch of a 360° campaign. Pulsar has always been positioned as the 'Thrill Machine'. The campaign showcases the journey of a Pulsar customer who is obsessed with maximizing thrilling moments in his life, while clearly announcing the milestone for the brand.

Also on the show, Aditya Birla Sun Life Mutual Fund has launched a high-octane investor education campaign #WINWITHSIP. The campaign uses a slice of life approach supported by visual mnemonics to simplify and to get the consumer to recognise the similarities between life and investments. Take a look.