PepsiCo India on lockdown impact and how it plans to get marketing strategy on point

At a time when the consumer is more health and hygiene-conscious than ever before, how is PepsiCo India building its case for carbonated drinks? What was the impact of the lockdown on their business? And what is their marketing and advertisement spend strategy around the festive season and IPL? Ankita Saxena finds out from Tarun Bhagat, director-marketing, Hydration and Cola at PepsiCo India.