Festive sales: Over 60% of orders on e-com platforms came from tier-II and III towns, says report

E-commerce platforms have seen better than expected sales in the first leg of the festive sales, and over 60 percent of orders came from tier-II and tier-III towns, data by Unicommerce showed.

While overall personal care and electronics led the growth, it was followed by FMCG products and then fashion.

CNBC-TV18’s Shilpa Ranipeta, brings us a report on how e-commerce companies like Flipkart, Myntra, Meesho performed.

Also, watch Avinash BR, Co-Founder of Deep Rooted, discuss how the company is revamping farming by providing urban consumers access to quality fruits and vegetables sourced directly from farmers.

Moreover, Navin Honagudi, Senior Partner at Elev8, spoke about the company’s upcoming $200 million India-focused sector agnostic fund.