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Book It: Why do business managers write books?

By CNBC-TV18 Jul 7, 2018 7:00:39 PM IST (Updated)

CNBCTV 18
R Gopalakrishnan, Author of Crash, Sangeeta Talwar, author of The Two-Minute Revolution, Chandramouli Venkatesan, author of Catalyst and CEO of Pidilite Industries and Ramesh Dorairaj, author of Games Customers Play, discuss the art of writing and try to answer the question why do business managers write books?