Take a look at Fortis Healthcare’s new campaign

In its third year of campaigning, Fortis Healthcare’s initiative - More To Give - has received over one lakh pledges for organ donation, in fact this whole initiative was conceptualized to create more awareness about organ donation.

Now they have come up with their latest campaign and it says – Live After You Leave – and it is conceptualized by Leo Burnett. This recent campaign has received 15 million views on social media platforms already.