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Japanese retailers bet big on India, but affordability could be a challenge

In recent years, the Indian retail sector has witnessed a surge in the presence of Japanese brands such as Muji, Asics, and Shiseido, all outlining extensive expansion strategies for the Indian market. Despite the promising prospects, the challenge lies in the premium and prestige positioning of these Japanese brands. Experts point out that targeting the affluent and aspirational young professionals may pose a challenge, considering the price sensitivity of the Indian consumer.

By Shilpa Ranipeta  Nov 13, 2023 11:00:58 PM IST (Published)

2 Min Read
In recent years, the Indian retail sector has witnessed a surge in the presence of Japanese brands such as Muji, Asics, and Shiseido, all outlining extensive expansion strategies for the Indian market.
According to Nicole Tan, president and CEO of Shiseido Asia Pacific, India is at a crucial turning point. With consumers ready and influenced by travel and the internet, coupled with a rising middle class, India presents an exciting opportunity to provide a comprehensive service experience to its consumers.
Muji is actively seeking 20,000-22,000 square feet of space in malls for expansive stores, while Uniqlo is aggressively expanding its store footprint, aiming to establish itself as a leading apparel brand in India and reinforce the country's role as a production hub.