Storyboard: Why advertisers need to start investing in creating for digital

The 5th annual edition of ‘Google For India’ was recently held in Delhi. This is where global products and business leaders from Google shared their vision and path ahead to solve for India’s needs and bring benefits of the digital economy alive for all.

On the sidelines of the launch, Storyboard caught up with Kim Larson, Managing Director - Global Creative Services at Google, to discuss how advertisers need to start investing in creating for digital.