Zomato launches 'Pure Veg Mode' and 'Pure Veg Fleet'; Details here

Food delivery giant Zomato on Tuesday launched a 'Pure Veg Mode' along with a 'Pure Veg Fleet' to address the concerns of vegetarians around the country. In a series of posts on the social media site X, the company's CEO Deepinder Goyal shared details about it.

“India has the largest percentage of vegetarians in the world, and one of the most important feedback we’ve gotten from them is that they are very particular about how their food is cooked, and how their food is handled,” Goyal said.

To solve the people's dietary preferences, Zomato has come up with a 'Pure Veg Mode' and 'Pure Veg Fleet' on the platform, for the customers who have a 100% vegetarian dietary preference, he added.

Goyal shared that this mode consists of a "curation of restaurants that serve only pure vegetarian food". Keeping in mind the vegetarian customers, this mode will exclude all restaurants that serve any non-vegetarian food item.

Not just that, the company has also introduced a 'Pure Veg Fleet', that will only deliver the food from "pure veg restaurants".

“Our dedicated Pure Veg Fleet will only serve orders from these pure veg restaurants. This means that a non-veg meal, or even a veg meal served by a non-veg restaurant will never go inside the green delivery box meant for our Pure Veg Fleet,” Goyal wrote.

The Zomato CEO further said that this all-new initiative by the company "doesn’t serve or alienate any religious, or political preference."

The company is now planning to add "more specialised fleets for special customer needs" shortly, Goyal said.

“For example, there's a special cake delivery fleet coming up with hydraulic balancers which prevent your cake from getting smudged during delivery,” he shared.

“This feature will see a phased rollout in the next few weeks. We remain committed to listening to our customers, and serving our community in the best possible way,” Goyal wrote on X.

This comes weeks after the food delivery giant introduced kurtas as a new uniform option, besides the traditional T-shirts, for its women workforce on International Women's Day on Friday, March 8.