Saudi Arabia is on the verge of unveiling a historic shift in its social landscape by introducing its first liquor store in decades. However, this move comes with a unique twist – the store will exclusively cater to diplomats.
Set to open its doors in Riyadh in the coming weeks, the licensed establishment will permit non-Muslim diplomats to purchase alcohol, marking a notable departure from the country's longstanding restrictions, according to foreign officials in the Saudi capital who are familiar with the matter, as reported by Bloomberg.
Under the leadership of
Crown Prince Mohammed bin Salman, Saudi Arabia has been gradually easing longstanding social restrictions. Reversing the ban on women driving, permitting public entertainment, embracing music, and allowing the mingling of genders are notable milestones in the kingdom's evolving landscape.
The predominantly Muslim country has historically restricted alcohol consumption, deeming it strictly forbidden in Islam. The only access to alcohol was through the black market or diplomatic channels.
However, this upcoming liquor store reflects a subtle shift in approach as the country strives to diversify its oil-dependent economy. Rumors circulating around the potential inclusion of alcohol in Saudi Arabia's Vision 2030 plans, aimed at reducing reliance on oil, have been met with denials from government officials.
Though there were prior reports suggesting the possibility of wine, cocktails, and champagne being allowed in certain areas, such as the Vision 2030's flagship project, Neom, officials had consistently denied any intention to introduce alcohol sales as part of efforts to attract more foreign tourists.
The Diplomatic Quarter, situated in the southwest of Riyadh where numerous foreign officials reside and work, will house this pioneering store. Diplomats keen on purchasing alcohol will navigate the process through a mobile app administered by Saudi authorities, with imposed limits on the quantities they can buy.
This unprecedented move comes decades after a ban on liquor was enforced nationwide, triggered by an intoxicated Saudi Prince shooting a British diplomat in the 1950s following a party at the embassy.
In response, the government's Center of International Communication has announced the introduction of a new regulatory framework to counter the illicit trade of alcohol goods and products received by diplomatic missions.
