X's long-form videos will soon be available on smart TVs, says Elon Musk

Elon Musk, the billionaire entrepreneur, announced that long-form videos will soon be accessible on smart televisions via social network X. This revelation follows a report by Fortune magazine disclosing X's imminent launch of a TV app for Amazon and Samsung users, scheduled for the upcoming week.

Last October, X introduced an initial version of video and audio calling features for select users, aligning with Musk's vision to transform the platform into a comprehensive super app encompassing messaging and peer-to-peer payments.

Responding to a user's inquiry on X, Musk teased the imminent availability of long-form videos directly on smart TVs, signalling the platform's expansion into multimedia content delivery.

Fortune's report suggested that the forthcoming app might resemble Google's YouTube TV app, hinting at Musk's ambition to challenge the dominance of YouTube in the digital video sphere.

X remained silent in response to a request from Reuters for additional insights into the app's specifics.

In its pursuit of becoming a "video-first platform," X has been cultivating partnerships with notable figures such as former Fox commentator Tucker Carlson and ex-CNN anchor Don Lemon.

Facing ongoing struggles in retaining advertisers since Musk's acquisition in 2022, X unveiled plans last month to empower advertisers to showcase video ads alongside selected content creators, to rejuvenate its advertising revenue streams.