OnePlus, the global technology brand, said its recent festive campaign, titled #OneCelebration, has clocked over 45 million views across various platforms. The campaign featured a series of videos directed by Aneesh Malankar and produced by Supari Studios, OnePlus said in a statement.
According to the release, the campaign had an overall reach of 88 million and a view rate of approximately 55%. OnePlus said the videos depict individuals receiving OnePlus 11 and Nord 3 devices, with a focus on the "essence of togetherness" during Diwali.
Ishita Grover, Director of Marketing, OnePlus India, commented on the #OneCelebration campaign, stating, "At OnePlus, we believe in the profound impact that technology can have on our lives, especially in strengthening the ties that bind us with our loved ones. Our latest campaign, #OneCelebration, was a testament to the enduring spirit of life and the invaluable role our products play in enhancing these moments of connection and celebration."
In addition to the video campaign, OnePlus collaborated with Snapchat to introduce a portal lens in India, utilising augmented reality (AR). The collaboration targeted young, mobile-savvy individuals away from their homes during the festive season. The AR portal lens allowed users to virtually express themselves through festive decorations, illuminated lamps, and virtual fireworks. OnePlus said the activity garnered 28 million views, performing well in terms of share rate, save rate, and average camera playtime.
The #OneCelebration campaign was promoted across YouTube, Instagram, and X (formerly known as Twitter).
(Edited by : Shoma Bhattacharjee)
