Meta, on Thursday, unveiled new ways for creators to test their Reels and understand their performance on Facebook, among other features.
The company said in an announcement that it is rolling out a new A/B testing tool, which will help creators test different captions and thumbnails on their phones to see which one performs better.
A/B testing, also known as split testing, is a common practice in marketing and publishing where two or more versions of the same piece of content are compared against each other to see which performs better.
“While creating a Reel on mobile, you can test up to four different captions or thumbnails. Results of the test will appear in your professional dashboard and we’ll automatically display the winning variant on your profile or page unless you change it,” the company added.
According to screen grabs shared by Meta, the different thumbnails or captions will be shared with different sets of audiences for 30 minutes and the winner will automatically be picked after the time frame ends.
Along with that, Meta introduced another feature that will allow creators to create Reels from their existing video posts and livestreams. You can access it by going to Create a Reel and selecting Your Content. All the video posts and livestreams will be available in the dashboard.
Managing content from the professional dashboard has also been made easier for creators. They can now check how all of their posts are performing and take actions such as hiding posts from their profile or deleting them.
Creators can now also dig into insights from up to 90 days back, a jump from the previous 28-day timeline.
